We are thrilled to announce the opening of our flagship retail store in the beautiful Ala Moana Center, Honolulu, Hawaii, just a few weeks from now. This exciting development marks a significant milestone for Smart SwimSuits, as we bring our innovative swimwear to one of the most popular tourist destinations in the USA.

Embracing Paradise

Hawaii is renowned for its breathtaking beaches, vibrant culture, and commitment to environmental sustainability. Located in the heart of this paradise, our new store will provide a unique opportunity for customers from around the world to experience our brand firsthand. Ala Moana Center, with the highest tourist traffic in the USA, is the perfect location for us to connect with a diverse and global audience.

A Commitment to Sustainability

We are proud to align our brand with Hawaii’s dedication to protecting its natural environment. In 2021, Hawaii made a groundbreaking move by banning sunscreens containing oxybenzone and octinoxate due to their harmful effects on marine ecosystems, including coral reefs. This initiative underscores the importance of sustainability and echoes our brand's philosophy.

At Smart SwimSuits, we believe in creating swimwear that not only looks great but also respects and protects the environment. Our products are designed with eco-friendly materials and innovative technologies that minimize environmental impact, making them a perfect fit for Hawaii’s culture and values.

SPF35 Protection Without Sunscreen

One of the standout features of our swimwear is the fabric's built-in SPF35 protection. This means you don’t need to use additional sunscreen, offering superior protection against sunburn while also safeguarding Hawaii's precious reefs and corals from harmful chemicals. Our swimwear provides peace of mind, knowing you are protecting both your skin and the environment.

Perfect for Every Beach Activity

Our swimwear line is ideal for all beach activities, from surfing and swimming to lounging in the sun. Each piece is crafted to provide maximum comfort, support, and style, ensuring you can enjoy the beach while protecting your skin and the environment. Plus, our unique designs help you get the perfect tan without tan lines, making every beach day even better.

A Memorable Gift from Hawaii

Smart SwimSuits are not just a piece of clothing; they are a reminder of the perfect vacation in Hawaii. Every time our customers wear our swimsuits, they will recall their wonderful experiences on the islands. Our swimwear makes a perfect gift, symbolizing the beauty and commitment to sustainability that Hawaii represents.

Join Us for the Grand Opening

We invite you to join us for the grand opening of our flagship store in Ala Moana Center. Discover our latest collections, enjoy special promotions, and celebrate with us as we embark on this exciting journey in Hawaii. Together, we can make a positive impact on the environment and promote a sustainable lifestyle.


Thank you for supporting Smart SwimSuits. We look forward to welcoming you to our new store and sharing our passion for fashion and sustainability with you.

Stay tuned for more details about the grand opening event.
See you in paradise! 🌴🌊

Anastasia Hani
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