ETHICAL ETHOS

Functionality and sustainability

A sustainable lifestyle is part of our DNA and we strive to get better and better at it. Discover our most sustainable collections of the season.

Smart Swimsuits

Every successful brand has a story. These unique swimsuits were born from a deep desire to protect the skin from harmful sun exposure while allowing wearers to enjoy a beautiful tan — all without the damaging effects of traditional sunscreens on marine life. Over the past five years, this small idea has grown into a large-scale production dedicated to both skin health and ocean preservation.

our collections

Better for the Planet

Committed to sustainability from the ground up. From recycled packaging, fibers, and even earth-inspired prints. Because we think swimwear should help clean up our waters, not pollute them.

Save the Planet

For all shapes

Perfect Tan

SPF 35 effect

Key features

Sustainability as standard

We are focused as a company on the idea of MORE ECO AND LESS EGO. The brands we feature have all paved the way for sustainability in swimwear, with their collections featuring a variety of textiles including recycled, organic, and plant-based fabrics.

Key features

Run for women, by women.

A warm environment where instead of feeling self-conscious she feels secure in her own body, not limited by age, size or shape, wearing swimwear that fits, feels good, and frees her to be the woman she's meant to be.

Key features

Dries up quickly

Serve the purposes of hygiene and comfort: considerably less time spent in a wet swimsuit, no need to change clothes to stay dry

Key features

1% For the Planet

Smart SwimSuits is a proud member of 1% for the Planet community. As a brand that values sustainability, ocean health, and environmental stewardship, becoming part of 𝟏% 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐏𝐥𝐚𝐧𝐞𝐭 reinforces our mission to make a positive impact. This partnership allows us to:
🌿𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐜𝐚𝐮𝐬𝐞𝐬.🌿𝐇𝐞𝐥𝐩 𝐩𝐫𝐞𝐬𝐞𝐫𝐯𝐞 𝐭𝐡𝐞 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐰𝐞 𝐝𝐞𝐩𝐞𝐧𝐝 𝐨𝐧.🌿𝐈𝐧𝐬𝐩𝐢𝐫𝐞 𝐨𝐭𝐡𝐞𝐫𝐬 𝐭𝐨 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐨𝐮𝐫 𝐩𝐥𝐚𝐧𝐞𝐭 𝐢𝐧 𝐞𝐯𝐞𝐫𝐲 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧.
Key features

Sustainability as standard

We are focused as a company on the idea of MORE ECO AND LESS EGO. The brands we feature have all paved the way for sustainability in swimwear, with their collections featuring a variety of textiles including recycled, organic, and plant-based fabrics.

Run for women, by women.

A warm environment where instead of feeling self-conscious she feels secure in her own body, not limited by age, size or shape, wearing swimwear that fits, feels good, and frees her to be the woman she's meant to be.

Dries up quickly

Serve the purposes of hygiene and comfort: considerably less time spent in a wet swimsuit, no need to change clothes to stay dry

1% For the Planet

Smart SwimSuits is a proud member of 1% for the Planet community. As a brand that values sustainability, ocean health, and environmental stewardship, becoming part of 𝟏% 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐏𝐥𝐚𝐧𝐞𝐭 reinforces our mission to make a positive impact. This partnership allows us to:
🌿𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐜𝐚𝐮𝐬𝐞𝐬.🌿𝐇𝐞𝐥𝐩 𝐩𝐫𝐞𝐬𝐞𝐫𝐯𝐞 𝐭𝐡𝐞 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐰𝐞 𝐝𝐞𝐩𝐞𝐧𝐝 𝐨𝐧.🌿𝐈𝐧𝐬𝐩𝐢𝐫𝐞 𝐨𝐭𝐡𝐞𝐫𝐬 𝐭𝐨 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐞 𝐨𝐮𝐫 𝐩𝐥𝐚𝐧𝐞𝐭 𝐢𝐧 𝐞𝐯𝐞𝐫𝐲 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧.

SAFE THE PLANET WITH US!

Dive into sustainable future